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We Develop iPhone Enabled & Compatible Websites, Applications and Products!!
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WebApps-iPhone is a revolutionary concept and we develop websites and products optimized for viewing on the Apple iPhone.
The iPhone is setting the standard for the mobile web. Soon all mobile & cell phones will require iPhone enabled websites.
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Web Apps iPhone - Website Analysis
We study web site visitor activity to understand customer and prospective buyer interests, improve Web site design and navigation, and increase the profitability of the online sales process. By tracking and analyzing Web traffic patterns, site navigation, page views and transactions, we design more compelling web sites and give site visitors better incentive to buy and return.
Website Analysis Areas:
- Web Traffic Analysis: The analysis of Web traffic metrics such as page views, visitor count, visit duration and clickthroughs provide the most basic understanding of the attractiveness of a corporate Website. Traffic trends are often first reviewed for the Website homepage and then for various major Web subsections, portals and microsites. Time-based traffic comparisons highlight cyclical, seasonal or day-of-the-week visitation variations that can influence when new Web content should be posted. Generally, Web traffic analysis provides a good first order indication of the effectiveness of a company’s marketing message since increased market awareness tends to drive additional Web visits. Business intelligence additionally provides an early warning system for Website availability or design problems as it is able to alert Web administrators when traffic is unusually light. Overall, Web traffic analysis provides a better understanding of the level of interest in a company and its offerings, helping marketers tune their messages to increase prospect and customer visitation.
- Web Visitor Analysis: In order to better understand the needs of prospects and customers, companies often profile individual Web visitors and analyze their visitation patterns. This visitor analysis and segmentation is used to drive marketing campaigns, such as targeted cross-sell or up-sell campaigns, as well as Website design optimization. Accurate visitor profiling requires a combination of input variables, from length of stay to page views to paths, combined with customer characteristics and transactional history from the Website and other customer touchpoints. "Stickiness" is a common term used to characterize the attractiveness of a site, section or page, and is measured by the average number of page views, session duration and page depth. In addition,Web visitors identifiable through login or cookies may be tied to customer data from other systems to create personalized campaigns by customer segment or by individual customer. Business intelligence applied to Web visitor analysis is being used to feed campaign management systems for these highly personalized and automated campaigns.
- Web Navigation Analysis: A corporate Website typically consists of many navigation paths and hierarchies stemming from the site's homepage. Whether the primary goal of the Website is information dissemination, lead generation, or actual product purchase, the paths of a Website may be monitored to determine whether Web visitors are taking a desired course of action. Web navigation analysis studies the relative attractiveness of a Website's navigation paths to optimize site navigation structures and to determine customer interest in specific content. Navigation analysis combines individual and aggregate visitor activity, key-word search results, banner ad clicks, purchase transaction activity and page view duration. Optimization of site navigation is having a direct impact on conversion of "lookers to bookers," increasing the number of visitors that either complete a transaction or stay engaged long enough to receive a desired message.
- eCommerce Analysis: Website transaction analysis (also commonly referred to as eCommerce analysis) provides insight into the effectiveness of the online sales transaction process. In industry parlance, companies try to convert "lookers to bookers" and use business intelligence to identify points of customer attrition in the online transaction process. Analysis of the abandonment rate of shopping carts is the first step in optimizing the checkout process to convert more sales to closure. "Market-basket" analysis of products being bought together allows marketers to execute targeted follow-up campaigns to customers or present in real-time banners offering products associated with items in a shopper’s cart. Given the low switching costs of Web purchasing, a site must create value for the visitor, provide them relevant, personalized information, and make it easy to move from browsing to buying.
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