Who is using the iPhone? (stats)
 60 million downloads each month
$30 million dollars in sales of application each month
Two-thirds (67%) of US iPhone users are male (compared to 48% of all mobile subscribers)
55% of iPhone owners are under the age of 35
34% of iPhone owners are 35-54
iPhone users tend to be more affluent with 63% earning above $75K (compared to 38% of all mobile subscribers)
82% access the internet over their phone
(making them 5 times as likely as the average mobile consumer)
The people who have stopped carrying a laptop because of owning an iPhone.
- 21% strongly agree (ie have mostly stopped carrying a laptop)
- 40% mildly agree - iPhone has replaced completely or partially the laptop for about 61% of iPhone users.
98% of iPhone subscribers use at least one mobile data service
66% of users download software and applications
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Mobile Content Consumption: iPhone, Smartphone and Total Markert: January 2008
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| Activity |
iPhone |
Smartphone |
Market |
| Any news or info via browser |
84.8% |
58.2% |
13.1% |
| Accessed web search |
58.6% |
37.0% |
6.1% |
| Watched mobile TV and/or video |
30.9% |
14.2% |
4.6% |
| Watched on-demand video or TV programming |
20.9% |
7.0% |
1.4% |
| Accessed Social Networking Site or Blog |
49.7% |
19.4% |
4.2% |
| Listened to music on mobile phone |
74.1% |
27.9% |
6.7% |
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Sources: Nielson/Nielson Mobile, Rubicon Consulting, M:Metrics/ComScore
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